Previous Lecture Complete and continue  

  [Bonus] Local Services SEO

Sole Foot Spa


This is a graph of all-time traffic to the Sole Foot Spa website. It doesn't look like much, but remember:

  • Sole's total traffic (not depicted) includes Google places, Google maps, Yelp, Foursquare, etc
  • Conversion rates for booking appointments is much higher than a SaaS company
  • Many of the visitors from the past ~6 months are repeat customers, further improving conversions
  • A lot of prospects search Google for "foot spa," then drive or call; websites are 2nd place

Bottom Line

Despite dozens of nearby, incumbent competitors, Sole is a very successful business that spends $0 on advertising and enjoys predictable growth through #1 rank on both Google and Yelp for it's desired keywords.