The video above steps through how I leveraged keyword research, <p> elements, <h1> elements, URL slugs, and <img> alt tags to rank #1 for several meaningful, niche keywords.
Next is an audit of my other posts, which can be replicated o nyour personal or company blog.
In the screenshot below, I've organized my highest traffic blog posts by a few dimension:
Note, the post "learn to code" actually has more traffic than the top listed pages, but that traffic was driven primarily by referral traffic from forums and communities, vs Google Search.
This highlights why it's important to first rank our content by their Channel (Organic, Referral, etc) before prioritizing additional content or improvements.
My next step is to prioritize a few posts to improve, or new topics I can write about, based on the proof of concept from these rankings.
Because my blog is primarily focused on marketing, leadership, and sales, I'm going to ignore the "how to hack neopets" and "i have tourette's" content, even though they rank highly.
Not only is this focus a better use of my skillset, but it also ensures I'm driving relevant visitors to my website. Folks searching "how to hack neopets" are likely teenagers or kids, vs marketers, and I don't have anything valuable to offer them.
For this exercise I would focus on "Music Market Fit" and "Learn to Code," because those pieces of content are relevant to my RCP, marketers.
As a reminder from the previous lecture, this post by my friend Nat offers specific insights into a similar filtering methodology for your content, and how to improve it.
While keyword research generally encourages writing more content, QuickBooks used it to delete 2,000 blog posts and increase traffic 44% with less content.